01. Craft
Content & production
We produce the work end to end, in-house: from the first idea on paper to the final graded cut ready to publish.
- Videography & cinematography
- Scripting & storyboarding
- Editing, captions & sound
- Reels, posts & stories
Social media agency: content, management, growth
Social media, run like a sales channel.
We plan, film, produce, and manage short-form content (reels, posts, stories) for brands that expect their marketing to pay for itself. We measure it against reach, sales, and footfall. Not likes.
Every niche
From local storefronts to national brands
Filmed in-house
Videography, editing & design under one roof
Measured on results
Reach, views, and in-store customers
What we do
Three disciplines, one mandate
Whatever your niche, we handle the full system: what gets made, how your profile looks, how it turns into sales. Social should pay you back, not just cost you money.
02. Identity
A curated profile
Your feed is the first thing a buyer judges. We shape a profile that looks unmistakably yours and earns trust on sight.
- Brand image & logo focus
- A defined typography system
- A consistent colour palette
- Curated grid & profile design
03. Growth
Growth & analysis
We check what happened after every reel, post, and story, then put budget and effort behind whatever actually worked.
- Niche research & positioning
- Reach, views & footfall tracking
- Post-launch performance analysis
- Content-to-sale funnels
Selected engagements
The brands we're building with
We work hands-on with a small roster of brands across very different niches. Tap any clip to see the work live on their profile.
Late-night taverna · Calangute, Goa
Bohemian Breeze Taverna
Menu-led reels, illustrated feed posts, and story sets, all filmed on-site, built to keep tables full through the 6pm–3am service.
@bohemianbreezetaverna →Cat behaviour education · India
Cat Behaviour India
Educational carousels and reels on grooming, body language, and adoption advocacy, built to make a focused niche trust the account and keep coming back.
@catbehaviourindia →Mythology & culture · 243K followers
Saanse
Illustrated storytelling rooted in Indian mythology and culture: Hanuman, Ram, Shiva, the Mahabharata. Scripted and paced across a flagship page and a companion account, both built to hold attention at scale.
@saanse_shraddhakanayadwaar →Every engagement starts with an audit, so we agree what success looks like for your brand before any work begins.
Watch the work
Tap a clip to open it on the client's profile.
How we work
Assess, recommend, then build
Growth on social is rarely a viral accident. It's a routine, repeated until it compounds. Every client moves through the same six stages, from first read to the honest post-mortem.
Stage 01
Assess the situation
We study your niche, your audience, and your competitors, and read the whole picture before proposing anything.
Stage 02
A vote of confidence
We tell you straight what's most suitable for your brand and where we think the real opportunity is. You're not left picking off a menu.
Stage 03
A plan to your budget
We scope a content program that fits what you can realistically invest, with the scope agreed in writing before any work begins.
Stage 04
Script & storyboard
Every reel and story is scripted and storyboarded, then filmed and edited in-house so nothing is left to chance on set.
Stage 05
Final draft & approval
You review a final draft and we make edits until it's signed off. Nothing publishes to your channels without your approval.
Stage 06
Launch & learn
After it's live, we stay with it. We look at what worked, what didn't, and why, so the next piece is built on evidence.
Engagements
How we work together
Three engagement models, all retained monthly. Scope is agreed in writing before we begin, and every plan is priced to your budget and confirmed in your proposal.
Production
Content only. A monthly slate of filmed reels, posts, and stories, delivered ready to publish with captions and a calendar. For teams that run their own channels.
Priced to budget
Management
Production, plus daily operation of your channels: publishing, community, enquiry handling, and a monthly performance review.
Priced to budget
Partnership
Full mandate across content, channels, funnels, and paid amplification, with weekly reporting. For brands treating social as a primary revenue channel.
Priced to budget
Every engagement begins with the same paid audit and strategy phase. If we don't believe we can move your numbers, we'll tell you at the audit stage and part as friends.
The people behind it
“Brands don't need more content. They need content with a job: a reason to exist, a place in the funnel, and a number it's accountable to. That's the agency I wanted to hire and couldn't find, so I built it.”
JoshuaFounder, Fable & Co.
Follow me at @13_joshuaaaaaaaaa
Prisha
Joshua
Ailleen
Start a conversation
Tell us about your brand. We'll respond with an honest assessment.
Book a 30-minute call and walk us through your brand, your channels, and what you're trying to grow. You'll leave with our honest read on what's working, what isn't, and whether we're the right partner. No deck, no pressure.
Prefer email? Write to joshuamailforwork@gmail.com · or DM @13_joshuaaaaaaaaa